Product Recommendations for Your Customers, Leads for You: A Win-Win Solution
The Save for Later feature allows your customers to save their top product recommendations via email and access them later, while you collect valuable leads for your marketing efforts.
In our fast-paced world, online shopping with just a few clicks has become the norm. However, sometimes a quick purchase decision isn't feasible—whether due to a lack of payment options or because it's a more expensive item that requires additional consideration. This is where the Save for Later feature comes in.
With this feature, you give your customers the option to have their personal top product recommendations emailed to them. This keeps your store and products in their minds while providing a seamless purchasing process. A click on the product in the email takes them directly to the product detail page, where they can complete the purchase immediately.
You can send up to 30 top products via email.
Please note that some email providers may truncate the message if you select a very high number of products. To view the full message, the recipient may need to expand it.
The benefits extend further: while providing your customers with an improved shopping experience, you also gain valuable leads through Save for Later. These leads include not only email addresses but also specific information about the products your customers are interested in. This data can be strategically used for your marketing campaigns.
You can view and download all collected email addresses and associated product recommendations under Projects | Setup | Save for Later.
For further details on setting up this feature, click here.