The “Purchases” section provides detailed insights into purchase data and advisor interactions
Purchase Dashboard
The Purchase Dashboard, found in the Analytics area, is the central place to view all purchase data generated by your Neocom product advisors.
The Purchase section is divided into four areas:
- Assistable Purchases
This section features a chart comparing Assistable, Not Assisted, and Assisted Purchases over a set period. Adjust the timeframe using the date selection tool at the top right of the page next to the filter. For detailed definitions of terms, refer to our glossary. - Order Value
These two charts display total order value. The first chart, Order Value Share, shows the percentage of total purchases that were supported. For instance, it compares E-Bike purchases with and without advisor support. If there are multiple product categories, use the filters at the top right of the page to refine your view or display all categories.
The second chart shows the percentage of supported sales by category. For example, it reveals the sales proportion for categories like bicycles, helmets, locks, and seats.
- Average Order Value (AOV)
This section examines the average order value, calculated by summing the total value of orders and dividing by the number of purchases. The first line chart compares the AOV of Assisted and Not Assisted orders over time, showing how the average order value of purchases with advisor support contrasts with those without.
Generally, better-informed customers through advisors are willing to spend more due to a clearer understanding of benefits.
The second chart, a bar graph, highlights differences in AOV between Assisted and Not Assisted orders.
- Average Sales Price (ASP)
The average sales price (ASP) is similar to AOV but focuses on the price of individual items. It compares the ASP of purchases with (assisted) and without (not assisted) advisor support. As with AOV, well-informed customers tend to spend more. The first chart shows the ASP of Assisted and Not Assisted purchases, while the second explores differences and helps identify trends over time, sales, or other factors.
With our extensive filter options, you can analyze all KPIs in detail. Here, you’ll find a comprehensive overview showing you how to effectively utilize these filters.
Glossary
- Not Assistable: Purchases where products were sold that were not available through any of your advisors. For example, in an online bike shop with only a bike advisor, all accessory purchases are "Not Assistable."
- Assistable: Includes all purchases of products that could theoretically be recommended by one of your advisors, regardless of whether the customer interacted with the advisor. For example, the sale of a bike covered by an advisor.
- Not Assisted: This category includes Assistable purchases where no advisor interaction took place. For instance, a customer buys a bike that could have been recommended by an advisor but did not contact an advisor during their digital journey.
- Assisted: Refers to purchases where a customer bought products available through your advisors and interacted with an advisor during the same session. For example, a customer buys a bike and uses the advisor during the session.
- Direct: This means the customer used the advisor to reach a product detail page (PDP) and then completed the purchase. For example, the customer used the advisor, navigated to the product detail page, and bought the bike.