Precise analytics for the continuous optimization of your advisors and marketing strategies
Welcome to the Analytics section – the control center for your Neocom product advisors.
The Analytics section is divided into three main areas:
- Trends – Focuses on general metrics.
- Insights – Shows which products from your catalog are viewed most often.
- Purchases – Displays all purchase data generated by your Neocom product advisors.
Neocom Analytics visualizes these data in a clear and understandable way, enabling you to draw conclusions and make informed decisions. These insights allow you to quickly and efficiently develop strategies to continuously improve your advisors.
Why Analytics is Important
Neocom Analytics not only helps you track the performance of individual advisors, but also enables you to compare them. You can weigh different categories, languages, or integration types against each other. With metrics like engagement rates, conversion rates, bounce rates, average order values (AOV), and the most clicked answers, you gain valuable data to make adjustments to your advisors. These insights also support decisions related to marketing, inventory management, and logistics.
Example: Bike Shop
To illustrate the versatility of Analytics, let’s take an example from a fictional bike shop. The shop uses two different advisor integrations:
- A Prompt Integration on the homepage.
- A JavaScript banner on the product listing page.
The analysis over a three-month period shows that 25% of visitors use the prompt advisor on the homepage, while 75% engage with the banner on the product listing page.
Optimization through Analytics
The goal of the shop is to get as many visitors as possible to use a product advisor. Since the JavaScript banner on the product listing page is already successful, adding another banner to the homepage could be an effective solution. To reach those visitors who don't interact with the product listing page banner, adding a mouse-out event prompt could be another useful approach.